LO3: Planning Ideas
The target audience of my late night radio broadcast will be a primary audience of adults aged 25-50; this will be conveyed through nostalgic 70-90's music and mature content such as radio dramas which will air post-watershed. This audience would likely be primarily ABC1 males due to similarities to other radio channels like BBC Radio 4 and stereotypes that men (e.g. with jobs like lorry driving) will be up late listening to the radio.
Production Ideas
Running Order (Potential Songs)
- I'm Not in Love (10cc)
- Baba O'Riley (The Who)
- Janie Jones (The Clash)
- A Town Called Malice (The Jam)
- Up the Junction (Squeeze)
- Fall at Your Feet (Crowded House)
- She comes in The Fall (Inspiral Carpets)
- Everybody Hurts (R.E.M)
- Cars (Gary Numen)
- It's a Sin (Pet Shop Boys)
To evoke nostalgia in an older 20-50 year-old demographic and to further the connotations of a relaxing night drive, the music I've chosen for a running order sample which appeals to the nostalgia between the 1970's-90's; using music without overtly distracting tempo or volume (e.g. metal/rock).
Adverts
The radio programme will include one advert break for a sponsor to the radio station; lasting around 10 seconds, advertising a new burger brand at a chain fast-food restaurant located on motorway services. This therefore, appealing to the relevant audiences who are likely night driving and will be inclined to indulge in fast-food for refuels.
Bedding Music Source
I'll be using 'Freesound.org' and 'SoundBible.com' for bedding music and sound effects as they're copyright free and therefore, don't require a paid license to be aired non-commercially.
Release and Consent Forms
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