LO1: Task 4 - Analysing a Radio Programme (LBC)
James O'Brien (10-1)
Purpose and Schedule
Presenter James O'Brien airs on LBC, also through simulcast, between 10am-1pm for the purpose of information and entertainment as James O'Brien discusses current political debates in which audiences are able to call into the station to engage with the presenter or debate against them. Examples of topics covered within the programme; debates with callers and discussions, posted to social media channels like YouTube afterwards to achieve simulcast, include: 'Trump isn't a good person but he's the best man for the job', 'What are Palestinians in Gaza 'returning' to?' and 'What has Brexit done to you?'. These are each hard news topics which elicit a mature 18+ audience, informing listeners of current news affairs and entertaining them through listening into phone call debates of overt political leanings.
Income
Every 15 minutes during the programme, an interlude of adverts occur for a few minutes with ads intended for a mature audience such as AA car insurance, car adverts (e.g. a new Hyundai Hybrid car) or shopping discounts (Morrisons and Dreams) which convey a parental/guardian audience through content which is relevant to an older demographic (buying a car, insurance and saving money on weekly shopping).
Content & Production
News stories featured in the programme are intended for a mature audience through hard news topics which inform an audience; likewise the entertainment aspect of the James O'Brien programme is present within phone-ins where there's a catharsis in James' discussions with callers such as a conversation about dialect and accents with a caller from Liverpool and how their accent has changed as they've moved across the world to the U.S. Dialogue within the programme is of high rhetoric with complex issues and the understanding of multiple audience viewpoints, especially politically; representations of callers differ in age from early 20's up to late 70's, to engage with it. The jingle to introduce the programme creates connotations of pertinence and gravity akin to something like introductions to BBC news, whilst also introducing the hour with James O'Brien. This would create connotations of important or relevant information.
Staff & Resources
James O'Brien is evidently the primary personality of the James O'Brien 10-1 Programme whose educated personality when engaging with callers over political debate and the resulting catharsis as he deconstructs or challenges their arguments is created to be entertaining, thus resulting in their uploads to YouTube afterwards. Eleanor Walsh is the senior producer however to the James O'Brien show. The equipment used include DT-250 headphones, microphones which are Beyerdynamic MC840's as well as dials to control phone-ins and presenter volumes.
The Talented Mr. Shakespeare, written and directed by Wilf Scolding, is a comedy radio drama which tells the tale of Shakespeare as his arch-rival plots his death for plagiarising his work. This comedic representation of such an out-there concept conveys the genre through examples like Shakespeare hiding from a woman as his voice dithers in the background; creating a comedic challenge of gender stereotypes. The drama aired (last) at 14:15 on the 7th May 2025: a midday time where younger audiences would likely be in school and are therefore, unlikely to hear some of the mild inappropriate content like swearing, threat of violence or innuendos. The historical, comedic genre is then signified in the verisimilitude of bedding music (and ambience of chatter in locations like a pub) which reflects the 1500's time period the drama is set.


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